Until recently, scooters were not that popular in the USA. But somehow your grandma could always associate Vespas with Italy. Have you ever wondered how?
It is all because of the 1953, William Wyler movie, Roman Holiday. The award winning movie starring Audrey Hepburn and Gregory Peck, was a big hit throughout the world in the 50s. In fact, the actors riding through the streets of Rome on a Vespa caused not only the gluing of the words Vespa and Italy together in millions of minds, but it also resulted in more than 100,000 Vespa sales.
If you haven’t seen the movie, watch the trailer here.