Lambretta Consortium (LC) is taking action against the sales and distribution of LN 125 /LS 125.  On their website, the LC is asking all importers/distributors engaged in the LN 125 /LS 125 to immediately cease and desist from distributing, marketing, offering for sale, advertising, ordering any product bearing the trademark LAMBRETTA. The consortium explains that the sub-licenses issued to Motom and Clag were terminated due to contract breaches and that any scooters commercialized and distributed by these companies (specifically the LN 125 and LS 125) cannot carry the LAMBRETTA trademark.

The following press release was issued by Lambretta SA on August 2, 2011:

Lambretta Initiates Biggest Anti-counterfeit Operation in History

DUBLIN, August 2, 2011 /PR Newswire/-

International scooter icon Lambretta Consortium headquartered in Milan, Italy is initiating one of the largest trademark counter-infringement operations in recent history, by preventing the unlicensed LN125 and LS125 scooters entering the world market under the name Lambretta. In a joint international operation with its legal force, customs and police authorities, the consortium is taking international action to protect its brand rights.

The operation is directed against two former licensees; Ireland based Clag International and Italy based Motom Electronics Group Spa.

Additonally, actions are taken against the Taiwanese LN125 / LS125 scooter manufacturers Her Chee Industrial Co Ltd. acting under the name ‘Adly’ and Gamax Moto Corporation.

Finally, Lambretta is taking protective measures against the expanding network of importers and distributors in Europe, Asia, Oceania and America. Even trusted distributors and reputed magazines are involved, not being aware of the illegal character of the introduction of the new LN125 / LS125 scooter models. Cease and desist letters have been sent to all known distributors, to make them fully aware of the implications of their illegal activities.

Lambretta has issued official statements on its global websites (http://www.lambretta.com) to warn the public not to issue pre-payments to the local distributors. Moreover, a list is published on the website of all distributors that are involved in these fraudulent acts.

The consortium together with its lawyers and the authorities have uncovered worrying facts about the infringing activities. Shell companies and trusts like ‘DBM Lambretta International Srl’ and professional appearing websites like http://www.lambrettaoriginale.com, http://www.lambretta-italia.it andhttp://www.lambrettamotorcycles.com with changing owners, have been used in an attempt to hide activities and networks from Lambretta.

Lambretta emphasizes that the only legitimate organization to enter scooter licensing agreements on behalf of Lambretta Consortium is Lambretta Distribution ltd. based in Althorp, United Kingdom.

More information :

Lambretta Licensing Ltd. Ireland
Mr Steven Wilch
+44-160-477-1239

Also see related posts:

Lambretta Brand in the US?

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According to yesterday’s post by Visordown, Lambretta is returning to the UK market in June. Great news!

Actually, the 2011 Innocenti series scooters are also posted as a part of their collection on Lambretta Consortium’s USA website. So, does this mean they are also entering the US market in 2011? Lambretta Consortium is the legitimate successor of the former Italian company Innocenti. And according to their website, Lambretta SRL also in the consortium, is the global owner of the brand Lambretta.

For those of you who are not familiar with the history of Lambretta; the manufacturing and trademark rights of the italian Lambretta, were acquired by the Scooters India Ltd. in the early seventies. And then we started seeing new generation Lambretta branded scooters on the streets. But these didn’t have the style or any resemblance to their predecessors. These were scooters by Lambretta International. On their website they say they are the “Official site of Lambretta Scooters”. The company behind Lambretta International is Khurana Group USA LLC, which was officially licensed by Scooters India Ltd. to manufacture and distribute scooters in the US with the Lambretta brand. When they entered the market in 2008, rather than coming up with a new design, the company actually just rebranded Taiwanese Adly scooters.

So, what will happen here? Are we going to see scooters from different manufacturers with the same brand name in the US? How are we going to distinguish the two brands?

The post Lambretta brand in the US? first appeared on scootcats.